copywriting
2024 - 2025
Shopwell Design is a creative solutions studio based in Vancouver, Canada. They position themselves as a modern and multifunctional agency that works with digitally native brands and evolve their strategy, design, and performance. Their focus is on offering a combination of future-forward design and technical abilities.
-
Worked in tandem with design, development, project management, and managing partners to articulate their success to new audiences.
-
dynamic copy
Problem
Shopwell is not defined by one service. As an agency that cares about design, development, and strategy they needed copy solutions that can speak to their holistic offerings.
Approach
We evolved the core concept of being a “creative agency” into something more robust using animation. As visitors land on the homepage, they are greeted with a header that transitions from one descriptor to another, exemplifying what Shopwell has to offer without adding superfluous text.
We applied this same design technique to their contact page to demonstrate that Shopwell is an agency that understands that not all goals are the same.
Case studies
Problem
Prospective clients need to see solutions in action to convert. Shopwell’s case studies were previously image-only, leaving context on the table that could be contributing to improved search rankings as well as establishing a sense of authority and expertise.
Approach
Light copy was introduced to reinforce powerful product shots. Snappy lines with a focus on keyword searches communicate Shopwell’s “less can be more” mentality behind great design.
