Awakened Learning
2024 - Present
Awakened Learning, founded by Dr. Deena Kara Shaffer, offers personalized academic support for students, families, and educators. Their practice is rooted in holistic learning strategies, which take into account a wide range of lifestyle factors which contribute to overall wellbeing and success.
Dr. Deena is a best-selling author, TEDx speaker, and acclaimed voice in pedagogy circles. Awakened Learning is home to 10+ individually contracted strategists, a roster of keynote speakers, and an official Canadian Choice Awards 2026 nominee.
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SEO
Landing page content
Blog management
Ecommerce management
Subscription model management
Two full site redesigns (2024 & 2026)
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Newsletter copy editing
Product descriptions
Brand tone of voice
Lead magnet creation
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Video editing
Pitch decks
Team and client facing onboarding
Forms and contract design
The numbers
Get a snapshot view of this client’s success
These statistic represent improvements made over the course of the last 18mo
Revenue
$28K
↑240% YoY
Represents revenue generated via digital products including guides, videos, and virtual events.
Checkout conversion
61%
Customers who completed a checkout
Average conversion of 3.04%
Increased by 506%
Search activity
↑137%
Page visits from search results
lead Magnets
Problem
Awakened Learning’s approach to working with clients is modern, holistic, and unlike traditional methods. Customers are often unfamiliar with the techniques or terminology that comes up when expressing this approach. Clients who feel confused are less likely to covert to personalized coaching.
approach
To capitalize on common search queries from students and parents looking for academic support, we’ve evolved many of Dr. Deena’s concepts and strategies into free downloadable guides. These guides appear as solutions to long tail searches like “why do I feel so tired at school” and “how do i get my child to focus better”.
Potential future clients are met with seemingly personalized support at no cost, building trust while simultaneously becoming familiarized with the Awakened Learning brand and key messaging.
checkout conversion
46.3%
Customers who successfully downloaded a lead magnet after adding to cart
Client conversion
17%
Customers who download a lead magnet that have also converted to booking appointments
Gated content
Awakened Learning spends a generous amount of time and effort on community oriented digital events. Each month, audiences are invited to join virtual workshops that sometimes span multiple days or weeks for a nominal fee. Sign ups are often inconsistent and improving repeat attendance is a clear goal.
Problem
approach
The Learning Strategy Studio is an exclusive members-only content area that gives clients access to dozens of free virtual resources every month.
Monthly offerings include members-only events that are pre-recorded and shared as async workshops, saving Awakened Learning time and money associated with executing live events. This content area provides an additional benefit of receiving regular, recurring payments and enagement from their clients.
Website designs
Dr. Deena’s array of offerings requires two distinct service pathways. Through her organization, Awakened Learning, clients can book private sessions, download proprietary content, or attend one-to-many virtual workshops. As an independent service provider, she also offers keynote talks and guest appearances.
Problem
approach
To ensure existing and future clients are able to easily understand and book their desired services, both Dr. Deena’s websites contain the right amount of distinction versus overlap, so visitor take the appropriate actions faster and with more clarity.