Thinkific Plus
2024
Thinkific Plus is an enterprise offering of the Thinkific LMS platform. This project was done as freelance work on behalf of Shopwell Design.
Thinkific Plus provides a scalable platform with the tools and support that large scale organizations and creators need to offer exceptional learning experiences. Its features are optimized to accelerate onboarding, reduce churn, and fuel revenue.
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As part of my services, I offer Thinkific strategic guidance on landing page formats and content types.
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Moments of delight
Problem
SaaS doesn’t have to be boring. Thinkific’s core offerings favour a friendly and contemporary tone that signal approachability. Their enterprise products however were leaning too serious, lacking connection.
Approach
Headers were given more room for levity, reinforcing their modern and humane brand. Well timed humour and recognizable phrasing makes these moments of delight feel cohesive and unoffensive.
Marketing 🤝 Technical Writing
Problem
Decision makers who are seeking specifications and feature parity were lacking the insight they needed to effectively convert. At the same time, landing pages needed to be optimized for sales and avoid drifting into help guide territory.
Approach
Complex functionality was blended into comprehensive marketing copy that called out industry specific concepts and technology that are important to Thinkific Plus’ audience.
Conceptualization
Problem
Thinkific Plus’ landing pages are word-heavy and required strong direction from Copywriting before design could start. Like many clients, visualizing how copy would be presented in its final state was difficult to convey through word documents only.
Approach
Light visual framework options were provided alongside first-round copy, helping to expedite the design phase while simultaneously gaining early alignment among leadership.
