COPYWRITING WRITING & CONTENT STRATEGY
Selected work for Thinkific Plus, an enterprise offering of the Thinkific LMS platform. This project was done as freelance work on behalf of Shopwell Design.
Thinkific Plus provides a scalable platform with the tools and support that large scale organizations and creators need to offer exceptional learning experiences. Its features are optimized to accelerate onboarding, reduce churn, and fuel revenue.
ROLE: Content strategist / copywriter
DURATION: June ‘24 - Dec ‘24
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As part of my services, I offer Thinkific strategic guidance on landing page formats and content types.
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Moments of delight
INTENTION
Pleasant surprises are hidden throughout Thinkific’s various Plus product landing pages, all to further emphasize their supportive and friendly approach. Headlines and supporting copy sometimes feature modern, well-timed humour and recognizable phrasing.
Melding marketing with technical writing
Distilling complex functionality into approachable, comprehensive copy is no easy task. Communicating industry specific concepts and technology, like SCORM, takes the right balance of specificity and accessibility—factoring in EO and value propositions that are important for engaging with the target audience.
INTENTION
Prior to moving into the design phase, pitch decks were brought in to better illustrate how copy and visuals play together to create a final moment of impact.
This work helped speed up decision making and communicate a vision to both design counterparts and the client.
