CREATIVE COPYWRITER

Baa Baazaar is an emerging gift and lifestyle business based in Toronto, Canada. They offer customers a uniquely tailored experience, blending artisan traditions with modern day life that delivers something unexpected, but consistently delightful.

As a blended model of online and in-person shopping, Baa Baazaar focuses on building a continuous experience for customers that feels magical and engaging, no matter how you decide to shop. Their product offerings range from everyday practicalities with a whimsical spin to show-stopping host gifts and one-of-a-kind pieces.

ROLE: Creative copywriter, in-store consulting

DURATION: September 2024 - Present

- Visual content
- Copywriting
- Performance management
- SEO
- Shipping and logistics
- International selling
- App management
- Blog management
- Product management
- Frontend design support
- Backend operations optimization
- Point of sale support
- In-store merchandising
- 360 channel marketing
- Event support
- Online to offline experience

The numbers

Average open rate

53%

Average CTR

4%

Subscriber activity

↑25%

Customers who subscribe to marketing

Newsletters & social media

As a small business that aims to offer customers an array of ever-changing products, collections, and designers to choose from, email marketing is an exceptionally important channel of communication.

To create a comfortable, recognizable brand experience and capture even more sales leads, the newsletters are also optimized for sharing on Instagram.

INTENTION

Newsletters treated as a weekly occurrence, shifting between lifestyle/cultural writing and strict product marketing. Subscribers are kept informed of new arrivals, intimate interviews, and digital merchandising features.

The brand’s mix-and-match aesthetic is heavily influenced by traditional arts, including collage, much of which are incorporated into the overall art direction.